Why Glitter as our first product?
Glitter is a microplastic in its raw form
Many single use plastic items slowly disintegrate into smaller and smaller pieces of plastic until they are classed as microplastics. Glitter is sold as a microplastic. We thought this was ridiculous to have a product so harmful by design. This is why we developed our Greener Glitter, to prevent plastic pollution and toxicity in the marine environment.
What is glitter made from?
Traditional glitter is made from PET (the same plastic as drinking bottles), resins and toxic chemicals and dyes. We sought to change that and ensured our product not only didn't harm the environment but was also non-toxic and produced Zero Waste.
Greener Glitter was born from a desire to make a difference. We love glitter but not the terrible plastic kind. Greener glitter is 100% plant based and can be composted at home making it a true Zero Waste product. The raw materials are sourced from fast growing renewable plants and are organic and cruelty free. There is nothing in any of our products or its packaging that will harm the environment.
Why product and packaging?
As consumers we were appalled by the amount of plastic packaging we received with online purchases. On top of this when buying environmentally friendly products we were increasingly finding that they were still packaged in non-recyclable plastics. This seemed ridiculous to us, to go to the effort of selling plastic alternatives and sticking them in a plastic bottle or tub. We took it a step further and decided that we would ensure all of our packaging and product produced zero waste including all colours, dyes, adhesives and labelling.
This is the process of a company claiming to be environmentally friendly using vague, false or even fraudulent claims. Ask questions as a consumer. We have poured hours of blood, sweat and lots of tears into developing our products and will bore you rigid explaining why we chose every material or process we used. If you challenge a product and get vague answers, then the chances are you are being greenwashed.
Greenwashing uses unsubstantiated claims to deceive consumers into believing that a company's products are environmentally friendly
Why buy Ocean Safe and Zero Waste?
The ideal is we don't buy anything new. The reality is people will continue to consume products. We can't consume our way out of an environmental crisis but we can do our part to make sure new products are as harmless as they can possibly be to our Earth.
In developing our range we do not compromise. There are products we are desperate to develop but technological or economical restraints at present make it impossible. If we can't get it to 100% then we leave it for now.
Zero Waste to us means our product leave no traces of their existence. They can be home composted, recycled and even if they do make it to the marine environment they will soon biodegrade into harmless water and gasses.